New email evidence revealed that Apple was somewhat worried about how the consumer market perceived the iPhone vs the Samsung smartphones. The communication between a senior manager at Apple and a marketing agency were shown at the Samsung cross-examination.
Apples lawsuit was posted to get about two billion dollars from Samsung for alleged patent violations. However even Jobs concluded in some internal emails about being innovative about things like notifications, tethering and speech.
Here is one interesting Samsung commercial anyone would like to see:
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